According to a report in FoodProcessing.com, consumption of “better-for-you” foods with labels such as “low-calorie” or “whole grain” is down 27% over the last six years. But concern over GMOs present a new high.
Americans want their food to be natural and certainly not genetically improved … but they’re not much interested in 12 other better-for-you label claims, including reduced sodium, whole grain and organic, according to a new study by The NPD Group.
The 29th annual Eating Patterns in America Report from the market research firm found Americans cutting back on products with these claims for the sixth straight year to the lowest level in a decade. Meanwhile, concerns over genetically modified organisms (GMOs) in food hit a new high, with 57 percent of adults linking GMOs with “a health hazard.”
“In this latest evolution, consumers appear to be avoiding foods and beverages that were made to be better for them and instead consumers are going for products that are real and not altered,” says Harry Balzer, senior vice president of NPD Group, its chief food industry analyst and author of the report for all 29 of its years.
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